The 29 Best Free SEO Tools for 2025
2025年06月12日
Their charges are usually based on their features, tools, and number of keyword searches per day. Nightwatch is a powerful SEO tool for tracking local and global keyword ranking. This tool monitors backlinks, finds local and global keyword opportunities, and helps with competitor keyword analysis. Microsoft Bing Webmaster gives you access to many tools that offer insight into your website, such as reporting, diagnostic, and SEO tools. The SEO tools you can use for free can help you analyze your website, manage backlinks, and review keywords to ensure your site is well-optimized for organic search.
It’s proficient in comparing domains and their related keyword rankings, which can let you branch out to competitors’ high-ranking keywords. Google Analytics 4 is a tried-and-true SEO tool that helps you track essential SEO data, like user behavior, site traffic, conversions, and so much more. It’s a go-to tool for just about everything SEO, and it’s a no-brainer that it’s on our list of the best free SEO tools. As search algorithms continue to evolve, these affordable options keep pace with important changes.
For beginners, Google Analytics and Google Search Console are highly recommended. They provide essential insights into traffic and user behaviour. Other useful tools include Chat GPT for questions and learning, and MozBar for quick SEO analysis.
Make Use of Google’s Free Tools
SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. Wix SEO Wiz offers beginner-friendly, step-by-step guidance with built-in checklists. WordPress users can rely on Rank Math for a powerful set of features, from schema to internal linking and eCommerce support.
The 15 Best AI SEO Tools That Actually Work In 2025
- We provide a set of SEO tools to help you understand your website from a search engine’s perspective.
- Google Analytics (GA) stands as a critical tool for digital analytics, distinct yet complementary to Google Search Console (GSC).
- Sitechecker.pro is a great website checker that provides a deep SEO analysis so that you can make SEO improvements.
- Join +75.000 others for monthly insights on SEO and artificial intelligence.
- This tool helps you ensure that your link partners are linking back to your website.
The tool, which boasts more than 50,000 users, also returns handy data for each keyword, including the search volume, CPC, and level of competition. Ubersuggest is a simple keyword research tool that scrapes data from Google’s Keyword Planner for keyword ideas based on SEO Anomaly a keyword you provide. As the name implies, CanIRank helps you determine if you can rank on the first page of search engines for a particular keyword.
By using the filtering options and looking for particularly relevant terms, the Keyword Magic Tool helps you find the best keywords for your SEO strategy. Frase also enhances team productivity with robust collaboration features. For maximum convenience, you can assign documents seamlessly, track project progress effortlessly, and integrate seamlessly with Google Docs and WordPress. Its AI-driven insights help agencies automate manual research and deliver value-packed strategies far beyond traditional keyword research.
Many SEO professionals rely on it as a core tool despite its price, which starts at $29/month for limited features and $129/month for full access. The plugin requires the base Yoast SEO plugin to work and is sold as a paid add-on for $79 per year. While it’s backed by strong support and documentation, some users may find that other SEO plugins – like Rank Math – offer similar WooCommerce features for free.
There are several free tools, but if you want more complex features, you’ll need to pay for a subscription (prices start at $117.33 a month when you pay for the year). In my experience, AI-powered tools can radically transform and simplify the content creation process and help demystify SEO for experienced and beginner digital marketers alike. However, with so many tools now available, it can be challenging to know which platform is best for your needs.
