How to Build SEO Strategies Effectively and Make Them Last
2025年06月26日
Refreshing old content is often more powerful (and cheaper) than creating new stuff. But hitting “publish” isn’t the final move — it’s where the second half of the strategy kicks in. Before you get started, sign up for a free Writesonic account and browse through the suite of tools. And yes, I’m going to explain this exact strategy in this SEO content guide. You can start building your reputation with Semrush’s Link Building Tool. For example, people who search “best PRODUCT TYPE” are typically looking for product recommendations, reviews, and comparisons to help them decide which specific product to purchase.
It also makes your site more appealing to both search engines and users. An SEO marketing plan outlines the measures you’ll take to increase your website’s ranking in search results for relevant keywords. Circling back to your keyword research, this is a great opportunity to use these phrases and competitor analysis as the basis for a long-term content plan. Each keyword should branch off into a plethora of others and with that comes more ideas for content. Rather than writing, say, one piece of a specific topic, make it a ‘cornerstone’ article from which a number of other more specific ones spawn. As we move into the more technical side of things, another crucial factor in SEO performance is acquiring backlinks.
It serves as a preview of the content users can expect to find when they click on the link. Or navigate to Keyword Strategy Builder from the left-hand menu. Click “View all keywords” to open the full list of all the keywords used across this website. Understanding what your audience is searching for online is the foundation of a successful SEO strategy.
Look for trends to identify opportunities to provide more valuable and shareable content that satisfies your target and your audience’s search intent. Working with a tech SEO specialist alongside your website building agency can help ensure your site looks good, loads quickly and is properly optimized for search engines. This collaboration is especially important given the costs of professional website design — according to Hostinger, custom design services can exceed $10,000. If budget is a concern, you can build your site using a drag-and-drop tool, but hiring a tech SEO specialist is still essential to ensure proper optimization. Search engine optimization (SEO) is the process of growing a website’s organic search traffic.
To find your competitors’ most trafficked pages, you can use the Top pages report in Ahrefs’ Site Explorer. Competition makes life harder, but your competitors SEO strategies can also be a source of topic ideas. Depending on your audience, you could offer a free tool, a study report, a statistics roundup, a template, or even an infographic. The tool will then generate a list of relevant pillar and cluster page ideas for you. To see a list of pages containing broken links, click the linked part of the issue.
Unlike bounce rate, which tracks users who leave without interaction, or time on site, which counts all visitors, dwell time focuses on user engagement from search results. With the launch of BERT and MUM, the latest SEO trends show that Google wants to humanize its search engine by gearing its ranking algorithm towards Core Web Vitals (CWV). But to use links on your site like a pro, you want to know exactly how much authority your web pages have. High competition for a keyword means many other sites are already ranking for it – and beating them all won’t be easy. But pretty much every keyword has a less competitive version.
Rank tracker
Stick to one primary keyword and a few closely related terms. If the content doesn’t match what the searcher actually wants, it won’t rank — or worse, it’ll rank but bounce hard. Writesonic’s AI Article Writer 6 has all these instructions built in — so you’ll get well-researched and SEO-optimized content that’s actually human to read. But you do need a clear plan before anyone starts writing — even if that “anyone” is you.
- To find what’s already working for them and create something better or similar.
- Considering that they change from time to time, it’s important to keep an eye on the updates and adapt your plans accordingly.
- But make no mistake about the factors at the bottom of this list.
- Like our previous trend, a lot of the methods to grow your brand authority follow general SEO basics.
On-Page Optimization
You can also share content, updates, and offers on a GBP,” says Levy. Rubright explains that if you‘re running a digital PR campaign, journalists and bloggers need to like the story. They also need to think it’s compelling to their audience if they’re going to publish it and credit you with a backlink. According to North, you can get a strong head start on your keyword research simply by reverse engineering a few of your top competitors. Samantha North, content strategy consultant and founder of Content Foundations and samanthanorth.com, shares her top four keyword research best practices with us below. First, a well-respected SEO consultant is highly skilled in bringing organic traffic, leads, and conversions to businesses.
You may also be interested in our epic website audit checklist (with a six-tab Google Sheet) to help you out with your strategy. Your meta title and meta description are the first things a user sees in the SERP which influences whether or not they click. More often than not, running a crawl of your site using a tool like Moz Pro will highlight a ton of SEO issues you probably weren’t aware of, SEO Anomaly which can be overwhelming.
Stay up-to-date on SEO news and best practices.
When it comes to search engine optimization, short URLs generally outperform long URLs. This step is all about keyword-optimizing your content for SEO. If you see sites with a high number of common keywords, then you can consider them your competitors.
