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What Is Off-Page SEO? How to Do It & Techniques to Try

2025年06月12日

Anchor text is the clickable text on the referring domain that links back to you. Using the right anchor text is essential for both user experience and SEO. Correctly using anchor text can improve the relevance of your backlinks, signaling to Google that your site has exactly what the user is looking for. If you want other sites to link back to yours, it’s a no-brainer that you’ll need quality content to link to. One way to measure the effectiveness of your content is with E-E-A-T, an acronym that means Experience, Expertise, Authority, and Trustworthiness.

Off-page SEO involves strategies beyond your website that build credibility, improve rankings, and drive traffic. Below are the most effective tactics, broken down into actionable methods. For example, you can earn brand mentions across social media while the event is being promoted.

Don’t Shy from Blog Commenting

Encouraging satisfied customers to share their positive experiences online is a strategy that can enhance your site’s E-E-A-T in the eyes of Google and other search engines. There are many link-building techniques, from guest blogging on industry-relevant sites to reclaiming broken links and adding your resources to curated lists. As search engines become more advanced, they look beyond the on-page content to determine your website’s authority.

Use clean, organized URLs — like the first example above — to improve your site’s architecture and help you rank higher in relevant search results. That said, it’s an on-page SEO basic practice to include your target keyword in your URLs. Look for issues like missing meta descriptions, slow load times, and broken links. The website SEO checker evaluates keyword density, ensuring your target phrases like “free SEO website checker” and “SEO check for my website” are used effectively.

Feature logos of brands you work with

• Long-tail keywords often have lower monthly search volumes, but they also have lower competition.
• Even though these don’t hold nearly as much “power” as proper backlinks, social signals play their role in determining your page’s search engine ranking.
• When adding internal links, make sure to have relevant anchor text.
• URL stands for Uniform Resource Locator and is the address of your webpage.
• Even if it’s just a simple “Thank you so much for your kind words!

It’s not just about backlinks; it’s about building authority, trust, and visibility for your brand in an increasingly competitive online landscape. Here’s why off-page SEO matters for your business and how JetRank makes it work for you. While social signals (like likes, shares, and comments) don’t directly impact rankings, they can contribute to SEO success in other ways. By using social media platforms strategically, businesses can improve their visibility and engage with a larger audience.

When done right, it strengthens Brand Authority, builds relationships, and drives referral traffic. Focusing on these off-page strategies can improve your website’s E-E-A-T signals, search engine rankings, and online reputation. While search engines do not disclose their exact ranking formula, a Moz study of search ranking factors found that sites with a better link profile performed better on Google SERPs.

It helps your business appear in local search results and on Google Maps. Listening to feedback helps you improve your products or services, keeping current customers happy and attracting new ones. Better services and content can improve your SEO by performing well in search results. After publishing a blog post, we saw shares from industry leaders like Aleyda Solis.

Without further ado, let’s get to the ultimate off-page SEO techniques checklist and learn some lessons for future marketing strategies. Read the free resources we linked to above, take the free course, and use the free trial to implement what you’re learning on the go. Like every skill, you get better at SEO by practicing on live websites. Choosing the right SEO tools can simplify optimization, help you track progress, and improve results. Apply SEO best practices to make your site easier to find, navigate, and rank higher in search results. These steps will strengthen your SEO foundation, whether you’re starting fresh or improving existing efforts.

The experiences that people have with your business, should be similar and positive, whether they’re offline or online. By being active on social media, you will be deemed more trustworthy, be more easily found and have a great way to showcase your brand more. People will probably expect to find you there and you don’t want them to end up empty-handed or stumble across your competition. It also gives you a BHS Links great opportunity to interact with your audience in a fun and approachable way.